These are typically all good questions, particularly when the inquiring party is paying online medical marketing to enhance a site and attract visitors (and ultimately new patients). The trouble? Strategies to simple SEO questions tend to be over a little complicated.
Search engines like yahoo are remarkably sophisticated systems. Note using the phrase “system.” A lot of people tend to imagine search engine listings as some type of computer device that appears with the Internet within a nanosecond and returns a fast reply to an Internet searcher’s query.
That’s hardly the way it is. Instead, search engine listings require notably intricate computer software, data centers and networking which costs huge amounts of dollars.
Today, doctors depend increasingly on search engine listings to assist them to find new patients. Because of the growing influence of your Internet around the business of medical, we’re dedicating a series to untangling the complexity of online search.
We’ll avoid the really geeky stuff but hopefully provide enough of the basics for the health care professional simply wanting to be a better manager. Let’s start out with this installment in the first rule of SEO.
The sole exception to the statement is if you work with Google or other internet search engine. All through us, SEO is all about information quality.
Search engines like yahoo use software to analyze all 250 million-plus websites on the Internet, using something called robots or spiders to “crawl” the websites. In a process called indexing, these robots gather, analyze and store what they find in a database.
The Google database – stored on over a million computer servers worldwide – is exactly what you, the web searcher, consider each time you execute a Google search.
Google, king of Online search
We’ll focus here on Google because approximately three of four Internet searchers use that specific internet search engine. This really is concerning the only computer stuff any medical marketer or doctor may want to understand about Google:
Google crawls in excess of 20 billion webpages each day, based on Wired magazine.
Google handles approximately 3 billion searches daily.
Google uses an extraordinarily complex, ever-changing algorithm to rank pages for just about any particular Online search term, whether it’s “skin cancer,” “dislocated finger” or “common cold.” The algorithm could very well be by far the most closely guarded trade secret on earth.
The Google algorithm assesses over 200 “signals” to be able to rank a page, says spokesman Matt Cutts. “The secret sauce is in the blending of these signals.”
Google keeps all its data in a unknown amount of data centers all over the world, each typically costing just as much as $600 million to build and contain approximately 50,000 servers. This is because search engines like google have millions of small databases, each focused on a keyword topic. It is then easier so they can retrieve dexhpky73 in fractions of any second.
Okay. End from the techy stuff. We only cite these statistics in hopes of endowing a feeling of humble respect for which we think about the greatest human invention ever: the Internet google search.
Otherwise, the project of improving search-engine rankings is focused on the standard of info on each webpage.
Google’s 200-plus signals include factors including the page’s content, title, any keywords in headlines in the page, proximity of keywords to each other on that page, the page URL (website address) and PageRank, a Google way of measuring the number of other webpages link inward to that particular particular page.